This course addresses the principles of sport marketing, which include the areas of marketing, promotion, and fundraising within the context of interscholastic, intercollegiate, amateur, and professional sports. The course will include an overview of the past and present sport business industry and market; sport marketing theory and systems; the content, pricing, distribution, and promotional techniques of the sport product; media relations; licensing.

This course will provide the student with the practices and principles of planning, designing, constructing and developing sport facilities, including swimming pools, recreation centers, gymnasiums, fitness centers, golf courses, stadiums, ice skating rinks, skateboard parks, ball-fields and much more. Significant emphasis is placed upon wise land-use practices, current planning, design, construction and development techniques and standards, and, efficient, effective and practical recreation facility planning, design, construction and development.

This Course is intended to develop knowledge of current concepts and trends in sport and exercise nutrition, as well as the ability to plan and implement a nutrition program designed to meet the unique needs of all individuals.

This course is designed to provide the graduate student with information concerning the history, basic structure and governing principles of various sport agencies. The course will include, but is not limited to an examination of case law (collective bargaining, contracts, etc.), the National Collegiate Athletic Association, the National Association of Intercollegiate Athletics, and professional sports leagues in the United States and Europe.

This course is intended to introduce a study of measurement theory, instruments used to collect data, and procedures for data analysis specific to athletic performance. The use of statistical software (Excel, SPSS, R) for data analysis is involved.

This course is an examination of the principles of economics, budgeting, and finance as it applies to the sport industry.

A comprehensive study of the various organizations and administrative patterns of athletics in schools, colleges, universities and other professional sport organizations. This course provides an introduction to the study of administrative considerations of various sport programs, including aims, policies, principles, staffing, scheduling, finance, facilities and equipment, maintenance, legal considerations, risk management, publicity and program evaluation within the realm of sport management and administration.

This course is designed to provide the graduate student with information concerning ethical theories and issues relating to sport and physical activity.