Analytical survey of problems encountered by business people in distributing goods and services to markets. Takes a marketing-management approach in solving problems related to product planning, channels of distribution, pricing/advertising, and personal selling. Emphasizes role of consumers in the marketing process. (F, S, Sum)

Advertising as a communications tool in marketing management. Develop an understanding of the role of advertising under diverse marketing conditions. Emphasis will focus on problems of integrated advertising strategy in the firm¿s marketing program pertaining to media-selection, budgeting, production and layout, and measurement of effectiveness. Attention will also be given to the social and economic aspects of advertising. (F, S)

Profit planning and business control; buying, stock control, pricing, promotion; store location/layout organization, policies, systems; coordination of store activities. (F)

Study of the role of research in marketing decision-making, the research process, including research designs, measurements, data analysis and interpretation. (F)

Survey of noteworthy contributions of the behavioral sciences to the understanding and prediction of consumer behavior. Contributions of various research techniques in the social sciences to the understanding of consumer purchasing and decision making processes, with particular attention to formal and informal influence patterns. Application of concepts to management of advertising, personal selling, pricing, and channels of distribution. (F)

This course provides an understanding of theoretical, ethical, and regulatory issues associated with digital marketing strategies and equips students to construct and evaluate digital marketing campaigns.

This course deals with the development of channels / functional and behavioral dimensions, environmental forces, power, conflict, and communication within the channels. Current and future trends in the development and management of channels are also treated. (S)

Personal Selling will recognize that today¿s salesperson faces a skeptical, well educated and sophisticated buyer, and that the professional sales person must be far more than a mere purveyor of goods and services. Professional selling will attempt to harmonize techniques and strategies with personality development, so that sales students might move toward their full potential in selling. (F)

Detailed consideration of process of formulating and implementing marketing policies. Major emphasis on markets, distribution channels, and product analysis. Problem approach utilized to develop student¿s analytical ability and to integrate all major areas of marketing. (S)

Institutions, functions, policies, and practices in international marketing. Relates marketing activities to market and marketing environment. (S)